Franchise Overview...
Southern Fried Chicken is the UK's premier fast food franchise opportunity for the 1990's - a complete turnkey fast food restaurant concept tailored to suit qualified investors and investment groups seeking entry into the exciting fast food restaurant market.
During the 1980's the fast food industry in the UK, has grown at a more rapid rate than any other sector and is currently worth around £3.5 billion. Major high street retailers have concentrated on the development of three individual products - namely hamburgers, pizza and chicken. Now, for the first time, Southern Fried Chicken combines all of these top selling items into a single restaurant concept which is perfectly positioned to deliver exactly what the customer wants - the convenience, quality, value and something different.
Convenience
Convenience is the dominant motivator in determining what today's customer wants from the fast food restaurant sector. This trend is reflected in a larger and larger share of sales volume going for food to be taken off premises as well as in-store. Major restaurant chains have recognised and responded to this trend with the addition of drive-through windows to their conventional seating capacity.
Southern Fried Chicken offers the consumer all available options to suit the convenience needs. Selected ingredients and state-of-the-art production technology combine to prepare and deliver food products of top quality, served by well-trained and friendly people in the minimum time. Drive-through facilities can be built in to new designs or added to established units to further enhance this product delivery.
Quality
The Southern Fried Chicken operating system delivers products of prime quality. Our food is served fresh, we select only the best ingredients for all our menu items and use proven equipment and production techniques to ensure consistency in taste and presentation. Our exclusive Southern Fried Chicken packaging has also been extensively tested and utilised in almost all types of fast food operations, from suburban take-aways to major theme parks and, is equally proven in terms of its environmental acceptability.
The Southern Fried Chicken store itself is also characterised by quality. Our scheme designs have been applied to create clean, spacious and comfortable restaurants, and are suited to all types of premises and existing architecture. Our theme designs provide that touch of originality, which draws customers to return time and time again.
Value
Southern Fried Chicken provides fresh foods, hearty portions, good service, fair prices and a multi-choice menu, which combines the most successful fast food restaurant products. All these add up to good value for money for customers, and generates increased brand loyalty.